Marketing Options maintains excellent relationships with many publications and editors. The following publications top our recommended list.
Ask us why?

The Jewelry Book

tjbcover
Category: Trade - Domestic
Circulation: 12,000 US retailers
Frequency: 4x per year

The Jewelry Book is a domestic trade publication with a qualified distribution to over 12,000 key decision makers at top US retailers. Published 4x per year (Spring, Summer, Fall and Winter).

In addition, The Jewelry Book offers added value for the professional jewelry designer and manufacturer with editorial support, photography, graphic design and ad production.

The Jewelry Book is the only US trade publication to offer effective communications to the trade. It provides product and trend information and in-depth profiles. This translates to an informed retailer who knows your product and understands your marketing message.

JF-W

jfwcover

Category: Consumer
Circulation: 80,000 globally
Frequency: 4x per year

JF-W is recognized as a leading special-interest consumer magazine the world over. Distributed in over 50 countries with a circulation of 80,000 globally (for the English language edition). JF-W is published 4x per year out of The Netherlands. A network of writers in all the major watch and jewellery consuming countries in the world offers the reader a unique insight on global trends.

JF-W emphasizes new and/or original photography as evidenced by the photo spreads in each issue. Editorial content includes, Jewels, Fashion, Watches, Art, Travel, Auction and Happenings.

World One

wocover
Category: Trade - Global
Circulation: 35,000 globally
Frequency: 4x per year

World One has the largest circulation of any internationally focused jewelry and watch trade title. Published 4x per year out of Germany, World One distributes 35,000 copies around the world.

World One is the joint English language communication platform for specialist retailers sourcing globally and also for the industry, including importers and exporters, wholesalers and distributors.

World One, as the world's largest internationally circulated trade title, gives you the best opportunity to meet your global communication objectives.

Two key factors to think about: Advertising in a trade publication is the single most effective way to raise your company image within the trade; and, Trade press is accepted as the readers' most reliable source of trade information. In other words, the pages of the trade press are where the retailer goes shopping. It is where your customers are looking to buy. It is also the best value for money compared to any other medium.

Finally, it pays to continue advertising in a recession. Those who do so tend to enjoy increased market share when a recession ends. Moreover, readers tend to have more time.... they tear out pages of products they like, they file them, they visit the web sites, they discuss them with their colleagues, they make contact with the companies, they arrange to see them at trade shows.

Preferred Media:

tjblogo

Distinctive B2B Publication targeting the watch and jewelry retailers in the US.

jfwembl

Global consumer magazine for the affluent lifestyle.

wologo

The International communication platform for the Jewelry/Watch sector.