Marketing Options - Consultants to the Jewelry Industry

Marketing Options is an all-round marketing service established in 1996 that utilizes various marketing tools to strategically increase your profits. Unlike other agencies, Marketing Options is a consortium of professionals in many different fields of business. As a client you only deal with one person, Marketing Options President, Susan Seider; but the knowledge and expertise available from the team is second to none.

But what exactly is a marketing business? Marketing seems to be one of those words that is used very broadly by some to mean making the potential audience merely "aware" of your product (advertising) and by others to mean "sales". Marketing is not the same as sales or advertising but it does include both. At Marketing Options, when we talk about "marketing", we are talking about a complex mix of activities and actions that we will use to get more people to buy your product. Our aim is to increase your profits and along the way we will use various tools to increase your company's visibility, create awareness of you, your company and its products; open new doors; introduce new product lines; build a brand name; create and reinforce the image you want, and generate leads for your sales force and database. These are the tools we will utilize to make people want to buy your product because if they don't want it, they won't buy it.

Marketing is not a random series of activities, it is a systematic process. The problem faced by many companies, regardless of size, is effective management of their marketing activities to control excesses of any one activity. Marketing Options is not an advertising agency or public relations agency, although we perform each of these activities. At Marketing Options, we believe in the entire process and that each part is essential to the whole. We focus on your company, not merely on one particular marketing activity. Therefore our goal is not to direct all your funds into one activity in the marketing process (such as might happen with an advertising agency or public relations firm), but to help you utilize your funds wisely to cover all the bases effectively. Marketing Options is a little like your Primary Care Physician - we identify the strategy and manage the marketing process and if needed, refer you to a specialist. We know some influential people, so we can either make the connection or hook you up with the perfect partner.

Does this mean Marketing Options isn't a specialist? At Marketing Options we go one step further. Once you work with us, your project receives 100% of our attention. We pull together the best talent from a pool of seasoned professionals with experience in various segments of the marketing process to work on your project and always keep our eye on the big picture.

Marketing Options offers a range of professional services tailored to your requirements and budgets. Marketing Options will provide personal hands-on service of the very highest standard. With the benefit of many years experience, we have a vast range of knowledge and expertise in the jewelry, gem and watch industry. From organizing and co-coordinating a particular project to giving support and advice on an ongoing basis, Marketing Options is reliable and efficient. We will provide you with innovative marketing choices.

The skills offered by Marketing Options provide an alternative to hiring full time staff. We aim to be a results orientated business friend and to provide you with high quality solutions.

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Whether it's a one-on-one meeting, a phone conference or e-mail, the process begins with a conversation between you and Susan Seider who will ask you a lot of questions about your products, goals and target markets to get to the core of your needs. Whether the project is a simple promotion tool or a complex set of strategies, our goal is to ensure your efforts tie-in with past and future endeavors and to ascertain the most effective means to your goal. Then using that information, we'll develop a strategy plan for your project to help you meet your goals, focusing on your budget and timeline.

Once your plan is finished, we submit a proposal, outlining your line-by-line costs, and the timeline. As soon as you review and approve the proposal, you can sit back and relax because we do all the work. We then start digging deep into your marketing goals, company, products, services, competitors and target audience and develop a roadmap to define your image and position in the marketplace. Regardless of your project, we will always analyze your situation to ensure what we do, fits in the big picture.

Your project receives 100% of our attention and we will work passionately to handle all the details. Each project can involve numerous professionals and many steps along the way. As a client your contact is with one person, Susan Seider, President of Marketing Options who does all the leg work and handles all the details so you don't have to; from developing the creative; to getting quotes; and managing the project to completion.

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So how much does our services cost? That depends on the complexity and scope of your project. But no matter how intricate your project, you'll find Marketing Options is the high-quality alternative to traditional agencies. The reason is simple. We take you through the entire marketing and creative process for 30% to 50% less than you'd spend with the other agencies. Yet while our prices are definitely less than medium to large agencies, you won't find low-budget work here. What you will find are sophisticated professionals dedicated to helping you develop your marketing strategies effectively.

This type of focus means you receive solid value for every dollar you spend, not to mention the one-on-one attention of Marketing Options President, Susan Seider. Taking a personal interest in your project is her job; a responsibility she takes to heart by combing over every detail of your project from start to finish.

You can expect this type of commitment, passion and expertise from every Marketing Options professional who works on your project. Our team has years of industry experience - we know your industry, understand your products and speak your language. Our agency will fulfill your marketing needs - without wasting your time or money.

We will develop quality marketing materials for the longest shelf-life possible. An additional benefit is that we quote everything on a project basis, so you know all your costs up front! You can rest assured that when you receive your statement from us, there won't be any hidden charges staring back at you. And remember, Marketing Options doesn't charge for trade media placement either.

So, think about your needs, re-read our on-line brochure, and decide for yourself. If you're still not sure, give us a call at 805-527-2651. We'll be happy to answer all your questions so you can make an informed decision.

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